The market is holding on to its gains. Sensex is at 19,196, up 193 points from the previous close. Nifty is at 5717, up 82 points. The BSE Midcap and Smallcap indices are up 1.6% and 1% respectively. All BSE sectoral indices are trading higher, with metal and realty stocks witnessing maximum demand.

DLF is certainly a hold for the long term, irrespective of whether real estate prices go up or down, says Shahina Mukadum of IDBI Capital, on CNBC-TV18. If real estate prices rise, the company benefits, but even if it falls, the company adds to its land bank, she explains. So it benefits both ways. The company also has space where slightly softer margins can be absorbed, she says. If you have a three-year perspective, it is a good buy at current levels.